2023
LYLAC
Credentials:
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Lylac is a beauty and wellness brand focused on supplements designed to promote radiance, fairness, and clarity. Farg Design Studio was tasked with designing a visual identity that embodies the brand’s promise of glowing, clear skin. The challenge was to create a brand that communicates the essence of beauty, health, and vitality, while appealing to consumers looking for products that enhance their natural radiance.
The Lylac brand needed to visually represent youthful glow and healthy beauty, incorporating elements that feel fresh, clean, and sophisticated. The name Lylac itself evokes a sense of purity and elegance, and the visual identity was designed to reflect these attributes.
The logo design incorporates soft, light colors, with subtle floral elements, symbolizing purity and natural beauty. We chose these elements to express the brand’s promise of bringing out the natural glow and clarity in the skin through their premium supplements. The design is modern yet gentle, aligning with the wellness and beauty industry while making a lasting impression on customers.
The Lylac brand successfully communicates the core values of health, radiance, and clarity. The design feels refreshing, elegant, and approachable, making it a perfect fit for a product that promises to enhance beauty from the inside out. The visual identity serves as a strong foundation for the brand, helping it stand out in the beauty and wellness market.