2025
NOMAD
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Nomad is a unique hotel concept and activity hub designed specifically for people staying in Thailand for extended periods. Farg Design Studio had the privilege of designing the brand identity for Nomad, which combines elements of comfort, productivity, and community. The space offers everything one could need, including working spaces, rest areas, rooms, and a cafe, all in one convenient location.
The concept behind Nomad is to create a seamless experience for long-term travelers and digital nomads, providing a place that feels like a home away from home. The brand needed to reflect the idea of flexibility, creativity, and comfort while catering to a global audience. The visual identity needed to balance the practical aspects of the space with its welcoming, community-focused atmosphere.
We chose a modern and minimalist approach for the logo and overall design, with clean lines and neutral tones that feel both professional and relaxing. The design also incorporates earthy elements, symbolizing the feeling of being grounded while traveling and working in a foreign country. The aim was to make the branding feel contemporary, accessible, and inviting, which would appeal to both local residents and international guests.
The Nomad brand effectively conveys the idea of a comprehensive space where people can work, relax, and live comfortably. The logo and visual identity seamlessly integrate with the environment, promoting the hotel as a place that offers everything for the modern traveler. The brand feels fresh, innovative, and welcoming, making it an ideal destination for those looking to stay in Thailand for the long term.