2025
SHAKE
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Shake is a unique fusion of a salmon restaurant and a coffee shop that brings together two distinct experiences under one roof. Farg Design Studio was tasked with the exciting challenge of rebranding this innovative concept to reflect the duality of the brand's offerings—high-quality salmon and freshly brewed coffee.
The main challenge in this rebranding was to create a clear distinction between the two different sides of the business, ensuring each experience was unique yet interconnected. To achieve this, we strategically used color as a visual language to divide the brand into two distinct zones.
For the coffee shop, we chose a sleek, minimalist color palette of black and white, reflecting the modern and refined nature of coffee culture. This clean and neutral scheme emphasizes sophistication while remaining inviting to customers looking for a cozy and stylish coffee experience.
On the salmon restaurant side, we introduced a bold combination of orange and black, which conveys energy, freshness, and the vibrant flavors of the salmon offerings. This color scheme helps to create a dynamic atmosphere that complements the lively, fresh nature of the menu.
The rebranding for Shake successfully creates a visual identity that clearly differentiates the two experiences while maintaining a cohesive overall brand feel. The use of color not only serves a functional purpose in terms of spatial organization but also adds depth and character to the brand.
The new design allows customers to easily navigate the space and fully enjoy the experience, whether they’re indulging in freshly caught salmon or savoring their favorite coffee blend.