2024
TOPS
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This project is a collaboration with Tops Supermarket to create brand designs that reflect the brand's unique identity. We had the opportunity to pitch and present ideas, as well as design characters entirely on our own, from creating distinctive characters to developing concepts that connect with an engaging shopping experience at the supermarket.
The design focuses on creating a friendly, fun, and approachable feel. The characters we designed help transform shopping at Tops Supermarket into a memorable experience filled with entertainment and emotional connection. These characters are crafted to foster a strong connection between the brand and its customers, enhancing the appeal of the products on display.
This project showcases Farg Design Studio's ability to combine creative design with marketing concepts, keeping in mind both aesthetics and functionality. The design not only strengthens Tops Supermarket's brand identity but also provides a memorable experience for every customer who engages with it.