2024
GAMSAI PAOJI
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Gamsai Paoji is a brand that draws its inspiration from the owner herself, Nong Gamsai, whose personality and bright spirit became the foundation for the rebranding process. Farg Design Studio had the privilege of being part of this exciting journey, where we crafted a fresh visual identity that resonates with the owner’s charm and youthful energy.
The main idea behind this rebranding was to capture the essence of Nong Gamsai and bring it into the visual identity of the brand. The concept focused on expressing her freshness and purity, leading to the decision to incorporate sparkle icons as a key element of the design. These sparkles symbolize the bright and joyful character of the founder while adding a sense of playfulness and charm to the brand.
We also focused on simplifying the visual elements to create a design that is easy to use and memorable. This meant organizing the logo and brand assets in a way that could be consistently applied across various mediums while maintaining a cohesive and modern look.
While, unfortunately, the client did not end up utilizing the branding in the long run, we are incredibly proud to have been part of the creative process. The new visual identity successfully captured the bright, pure essence of Nong Gamsai, and although it may not have been implemented, it still stands as a testament to the thoughtful design and passion put into the project.
We are grateful for the opportunity to collaborate and contribute to the design of Gamsai Paoji and are happy to have played a role in shaping its visual identity.