2025
PUPS AND PLAY
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The rebranding design for Pups & Play, a Malaysian pet care brand, focuses on redefining its visual and emotional identity. The brand offers pet grooming services, a pet onsen (spa experience), and a curated pet shop, creating a holistic space for pet owners who seek both quality and comfort for their pets.
The client’s brief was to create a calm and minimal atmosphere while maintaining a captivating story behind the brand.
Our design direction therefore emphasizes a soothing, nature-inspired aesthetic, using soft neutral tones and clean layouts to evoke feelings of serenity and care. The visual elements — from typography to iconography — are designed with gentle curves and balanced spacing, reflecting the trust and tenderness between pets and their owners.
To add emotional depth, we built the brand story around the bond and peaceful moments shared between pets and humans, aligning with the tranquil experience that Pups & Play provides. The result is a minimal yet meaningful brand identity that feels modern, warm, and emotionally resonant, perfectly suited to the lifestyle of today’s pet lovers.