2025
RICHY TRANG
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This project involves the rebranding of Richy Trang, a local confectionery brand that has been part of Trang Province since 1990. Known for its delicious taste, the brand is beloved by both locals and visitors as a signature souvenir from Trang.
The owner, a confident woman with a deep love for flowers, inspired the creative direction of this rebrand. We chose the Magnolia flower as the core symbol — it represents a woman who is both strong and gentle, as its petals are resilient while its stamens are delicate.
This concept is blended with the Sri Trang flower, the provincial flower of Trang, to create a brand identity that feels classic yet soft. The color palette remains subtle and elegant, while the typography and graphic language convey a sense of calm sophistication.
The logo design takes inspiration from the curving, graceful lines of the Sri Trang flower’s stamens, with strokes that taper and strengthen toward the ends, symbolizing confidence and elegance. Additionally, hand-drawn graphic elements in soft hues bring warmth and artistry to the brand’s overall look and feel, aligning perfectly with the intended brand strategy.